End-to-end brand and digital experience design for Darry.ai - a Swiss startup simplifying the housing search process
My role
Working directly with the two founders, I am the sole designer on the project.
Context
The scope covers brand strategy, visual identity, design system, investor communications and website UX - a full brand build from the ground up.
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Darry is currently in beta, actively raising its first round of funding.
Background
Finding a home in Switzerland can be extremely difficult. The market is fragmented across multiple platforms, the experience is outdated and for anyone searching in cities like Lausanne, Geneva or Zurich, the process can feel overwhelming and opaque.
Darry is a Swiss AI startup building a smarter way to navigate the housing market: aggregating listings, surfacing relevant opportunities and guiding users through the process end to end. With a working beta product already in users' hands, the founding team needed a visual identity and design system that could match the ambition of the product and carry it from early-stage startup to a brand people trust.
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I joined as their visual and brand designer. And as the product has evolved, my role has expanded to include UX and website design, building the experience from the ground up alongside the founding team.
Design opportunity
How might we build a brand that makes an overwhelmingly complex housing market feel navigable, trustworthy and human?
Work in progress - full case study coming soon